Visual Identity
ASEAN Labs wants to change how people talk about Web3 execution in Southeast Asia. We avoid vague promises and focus on delivery that is transparent, high quality, and backed by data. Our visual identity follows the same idea: Neo-Brutalist, high-contrast, and bold.
Personality
Direct & Unapologetic
We talk plainly about what it takes to execute on-chain, without fluff or jargon.
Execution-Oriented
Everything we do is tied to measurable, on-chain outcomes. We value action and results over vanity metrics.
High-Contrast
Our look matches how we work: bold and distinctive, so it doesn't fade into the background.
The ASEAN Labs symbol is a floral matrix that stands for our work as an execution layer: growth, resilience, and connected infrastructure. Use the animated logo where it fits, and don't distort the core symbol.
Colours
Corn yellow is the canvas for every page. Ink carries text, line work and actions. Cyan and paper are reserved for small details inside illustrations. Click a swatch to copy its hex value.
Canvas (Yellow)
#F4BF4B
Ink
#171914
Accent (Cyan)
#00E5FF
Paper
#F5F2E7
Typography
Lexend
Our primary typeface, used for all titles, headers, and body copy. Lexend was designed for reading ease, so it stays clear in every language we publish in.
Title / Display
We Build On-Chain Reality.
Body Copy
ASEAN Labs is the execution layer for ENI builders. We qualify first. Then we build.
Roboto Mono
Our secondary typeface, used for technical data, badges, metadata, and UI accents. It signals that we are a technical execution partner.
Badge / Accents
NETWORK: ENI MAINNET
Data / Metrics
CHAIN_ID: 173
Our signature graphic assets include heavy solid borders, sharp offset shadows, and dynamic SVG abstract symbols that react to user interaction. We favor abstract geometric representation over literal illustrations.